First of all, I want to insist that this article is aimed at site owners since occasionally site owners and webmasters are not the same. Suppose a realtor owns a real estate website. But, she is just a newbie on the Internet and she depends on the webmaster (e.g.from hosting provider) in her website's SEO campaign. In fact, that webmaster couldn't understand real estate industry deeply like her and he has many other sites to manage. So the SEO campaign wouldn't get the expected result. In most cases, the site owners will play an important part in the achievement of SEO campaign. However, HTML language, search engines, link popularity, PageRank seem so unfamiliar with them at first. Therefore, the goal of this article is providing the novice site owners with some basic but efficient tools and knowledge in Search Engine Optimisation. This will assist site owners in cooperating better with webmasters or SEO agencies to increase their web sites' ranking in Search Engines.<   more »

You’ve heard all the success stories and case studies from search engine optimization (SEO) companies’ websites: get search engine rankings, fame and fortune follow. But does it always work that way? As an insider in the SEO field, I can assure you that it doesn’t. I’ve seen too many companies lose money on a successful SEO campaign—SEO that is Pointless. How can you avoid their fate?

First, understand what SEO is and what it isn’t. Legitimate search engine optimization doesn’t involve shady tactics to “trick" search engines into giving you rankings. Search engines do not take kindly to being tricked. When search engines find out you’ve manipulated them, your site could be demoted or blacklisted.

Second, define expectations. When dealing with an SEO company, be sure to define what success is. Do write out which search engines you expect to see results on—you probably won’t be happy with a #1 ranking on www.theultimatesearchenginethatnooneuses.com if you’re nowhere to be found on Google. Remember that you don’t have to be #1 to get traffic, either (although it certainly helps). There are no guarantees in SEO, even if your SEO’s cousin’s grandma’s neighbor’s dog walker’s wife works at Google.

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