Let’s go to the statistics. There are scores of companies who have tried and are still trying to go online based on in-house knowledge. There is nothing wrong with this, especially if you already have the necessary resources. However, there is a darker side of that. Online marketing means that you want to make business through your website, which in turn necessitates that your website be ranked high in major search engines. It is found that 85 out of the 100 visitors a website gets come through search engines. Hence, you need a high ranking if you intend to make business and a high ranking is achieved only by SEO. SEO is a constantly evolving field which requires constant up gradation by the professionals. For a company with core competency other that internet marketing spending resources on updating its professionals on the latest SEO techniques may not be very return centric. Hence, getting help from a consultant is definitely a better idea. I will tell you why.

Choose the SEO Consultants at the Business Internet Consultacy for top SEO and expert advice

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Ever wonder what the biggest SEO myths are? I have taken the most prevalent myths that seem to be constantly resurfacing and examined them for you. This is a must read for anyone looking to hire an SEO firm or someone looking to do SEO for themselves. Myth # 1: All Meta Tags Are Of Equal Importance Some Meta tags are useful while others are not. I have stated this many times. Search engines are relying more and more about what is on the website than what the tags are telling them. The description tag is used by some (but not all) search engines. The same goes for the keyword tag. Keyword tags are used more by spammers and people using software to find you as a link partner than the search engines. In my opinion, the only tags you should concentrate your efforts on are the robot tag and the description tags.    more »

Fiction: Advertising on Google affects my rankings in the search results. Fact: Advertising with Google neither helps nor hurts a site's rankings in Google.   more »

According to the 1998 Georgia Tech GVU User Survey, 85 percent of respondents found Web pages from search engines. Since then, other studies have reported 50 to 80 percent of Web site traffïc comes from search engines. Searching is second only to email as the most popular online activity. Unfortunately, there are many marketers who simply do not put enough effort into preparing their web site for the search engines. The following guidelines will help you to start seeing results in the search engines. Your first step is simply choosing the right keywords.   more »