Let’s go to the statistics. There are scores of companies who have tried and are still trying to go online based on in-house knowledge. There is nothing wrong with this, especially if you already have the necessary resources. However, there is a darker side of that. Online marketing means that you want to make business through your website, which in turn necessitates that your website be ranked high in major search engines. It is found that 85 out of the 100 visitors a website gets come through search engines. Hence, you need a high ranking if you intend to make business and a high ranking is achieved only by SEO. SEO is a constantly evolving field which requires constant up gradation by the professionals. For a company with core competency other that internet marketing spending resources on updating its professionals on the latest SEO techniques may not be very return centric. Hence, getting help from a consultant is definitely a better idea. I will tell you why.

Choose the SEO Consultants at the Business Internet Consultacy for top SEO and expert advice

   more »

Spy on Your Competitors Every business has a competitor. More likely, you have several direct competitors and several more indirect competitors. While regularly checking out their websites is an important part of the process, it doesn't provide a whole picture. A competitor's website is very much crafted to the image that they want to portray to their customers. This is great if you want to know what their latest sale is or how much their new product costs, but it isn't likely to feature a negative review in last Sunday's newspaper. That's where Google Alerts comes in. By simply setting up a News, Groups, and search alert for each of your competitors, you will know what other people are saying about your competition – both the media and consumers, both good and bad.   more »