Let’s go to the statistics. There are scores of companies who have tried and are still trying to go online based on in-house knowledge. There is nothing wrong with this, especially if you already have the necessary resources. However, there is a darker side of that. Online marketing means that you want to make business through your website, which in turn necessitates that your website be ranked high in major search engines. It is found that 85 out of the 100 visitors a website gets come through search engines. Hence, you need a high ranking if you intend to make business and a high ranking is achieved only by SEO. SEO is a constantly evolving field which requires constant up gradation by the professionals. For a company with core competency other that internet marketing spending resources on updating its professionals on the latest SEO techniques may not be very return centric. Hence, getting help from a consultant is definitely a better idea. I will tell you why.

Choose the SEO Consultants at the Business Internet Consultacy for top SEO and expert advice

   more »

So, you finally decided to take the blog leap. You've heard all about the marketing and search benefits so you stepped up to the plate and signed up for a TypePad, MovableType or WordPress blog software package and now you're a blogger. Okay, now what? Add the ten essential blogging tools listed below and you will also be well on your way to creating and promoting a blog that is a powerful marketing tool. I'll explain the use of the tool and offer some suggestions, including the tools I use on my own blogs including the DuctTapeMarketing blog.   more »