First of all, I want to insist that this article is aimed at site owners since occasionally site owners and webmasters are not the same. Suppose a realtor owns a real estate website. But, she is just a newbie on the Internet and she depends on the webmaster (e.g.from hosting provider) in her website's SEO campaign. In fact, that webmaster couldn't understand real estate industry deeply like her and he has many other sites to manage. So the SEO campaign wouldn't get the expected result. In most cases, the site owners will play an important part in the achievement of SEO campaign. However, HTML language, search engines, link popularity, PageRank seem so unfamiliar with them at first. Therefore, the goal of this article is providing the novice site owners with some basic but efficient tools and knowledge in Search Engine Optimisation. This will assist site owners in cooperating better with webmasters or SEO agencies to increase their web sites' ranking in Search Engines.<   more »

You’ve heard all the success stories and case studies from search engine optimization (SEO) companies’ websites: get search engine rankings, fame and fortune follow. But does it always work that way? As an insider in the SEO field, I can assure you that it doesn’t. I’ve seen too many companies lose money on a successful SEO campaign—SEO that is Pointless. How can you avoid their fate?

First, understand what SEO is and what it isn’t. Legitimate search engine optimization doesn’t involve shady tactics to “trick" search engines into giving you rankings. Search engines do not take kindly to being tricked. When search engines find out you’ve manipulated them, your site could be demoted or blacklisted.

Second, define expectations. When dealing with an SEO company, be sure to define what success is. Do write out which search engines you expect to see results on—you probably won’t be happy with a #1 ranking on www.theultimatesearchenginethatnooneuses.com if you’re nowhere to be found on Google. Remember that you don’t have to be #1 to get traffic, either (although it certainly helps). There are no guarantees in SEO, even if your SEO’s cousin’s grandma’s neighbor’s dog walker’s wife works at Google.

    more »

Let’s go to the statistics. There are scores of companies who have tried and are still trying to go online based on in-house knowledge. There is nothing wrong with this, especially if you already have the necessary resources. However, there is a darker side of that. Online marketing means that you want to make business through your website, which in turn necessitates that your website be ranked high in major search engines. It is found that 85 out of the 100 visitors a website gets come through search engines. Hence, you need a high ranking if you intend to make business and a high ranking is achieved only by SEO. SEO is a constantly evolving field which requires constant up gradation by the professionals. For a company with core competency other that internet marketing spending resources on updating its professionals on the latest SEO techniques may not be very return centric. Hence, getting help from a consultant is definitely a better idea. I will tell you why.

Choose the SEO Consultants at the Business Internet Consultacy for top SEO and expert advice

    more »

However, we must keep in mind that just because a patent has been applied for or granted, the search engines may or may not implement the patent within their primary search results. Nevertheless, these patents often do give us clues about what the search engines are looking for in a website. Some of Google's patents have given us insight into the influence of anchor text, fresh content, themes, data history, link popularity, user behavior, and domain-related information. However, Google's most recent patent application shows a shift from focusing on algorithm-based changes to the integration of a human editorial process.    more »

There are two ways to get what you want. One is the difficult way and the other is the easy way. Well the temptation is always there to find the easy way out of anything. The easy option may seem to be the best bet for you, but it is never beneficial in the long run. Grinding your way to the top through the hard way may seem to be a difficult option, but this is beneficial in the long run. In the field of search engine optimization, organic SEO is nothing but the legal and white hat methods adopted by a site through which you can increase your link popularity on the web. Organic SEO is not a process that is difficult to implement. There are certain simple methods that you will have to implement in your online site. Link building is not at all a complex process. You only need to know the proper methods to do this and make sure that you do not use any unethical methods for building link for your site. Get as many links as you can that point to your site. It is all about link building on the web and the best way to go about it is through exchanging the links of your site with other relevant websites. You can’t exchange your link with just any other site on the web.   more »

Lots of people have their own websites; some build it for personal reasons and some build it for commercial purposes. Well, the later one is most predominant on the internet today. So how does one make money by building a web-site? Either you can have a site that promotes your offline business identity or you may have an online business as well. In either case, you will only make money when you are better found on the net. So how do people find you on the net? Research shows that 80% of people that use the internet find sites by something we know as a Search Engine. Google, Yahoo and MSN are the leading SEs on the net today. Google being the BIG BOSS of all. About 30-40% of all the searches are done through Google and the rest 60-70% are shared by the other SEs.   more »

The world wide web is a dynamic, exciting place to launch a new business or promote your organization's message. It's also a lawless landscape in which black hats – crackers, hackers and other on-line evil doers – roam with very little oversight or law enforcement. And that means it's up to every site owner to ensure that his or her site is defended against intrusions, code injections and other forms of attack. There's plenty of software to help keep hackers out of your desktop pc, but what about your hostíng service? How can you protect server-based data? Top-tier web hostíng firms design proprietary hardware and software protection to ensure that your business is secure. But site security doesn't stop with impenetrable firewalls, sp@m zappers and e-mail scanners. In fact, if you go with a hostíng service that isn't up to speed on the latest forms of hacker attackers, you could quickly find your site is no longer under your control! Great hosts "harden" their server systems to deter and deflect known exploit points in the software the servers run and in any client-site's code! There is where the value of quality hostíng comes into play .   more »

Spy on Your Competitors Every business has a competitor. More likely, you have several direct competitors and several more indirect competitors. While regularly checking out their websites is an important part of the process, it doesn't provide a whole picture. A competitor's website is very much crafted to the image that they want to portray to their customers. This is great if you want to know what their latest sale is or how much their new product costs, but it isn't likely to feature a negative review in last Sunday's newspaper. That's where Google Alerts comes in. By simply setting up a News, Groups, and search alert for each of your competitors, you will know what other people are saying about your competition – both the media and consumers, both good and bad.   more »

Google Adsense has empowered web publishers of all shapes and sizes to make monëy from their web sites. Whether you own a hobby site that gets 100 visitors per day or a popular finance portal that is flooded with millíons of visitors per month, you can benefit from the Google Adsense program. Simply sign up for a free account, grab your Adsense code and paste it up on your website. Well, it sounds good anyway. In reality, that's not the whole story. Maximizing your adsense earnings requires a little more care. Fortunately, you can quickly increase your earnings by reading every word of this article. I will cover the basic necessities and also reveal advanced tips that you won't find on every digital corner. So, if you're looking to put more monëy in your pocket with a few tweaks of code, I urge you to read on.    more »

Searching is the second most popular online activity, right behind email. Because of this, search engine optimization should be at the top of every web owner's marketing list. To begin, you must start with the right keywords. Keyphrase selection is the single most important step in a search engine optimization campaign. You should choose your keywords before you write a single word of web copy. Unfortunately, many people make the mistake of optimizing for very general keywords like "used cars" or "internet marketing". Although these terms get lots of traffíc, it is very unlikely that you will be able to rank highly for them. Then, even if you do, this type of traffíc produces very low conversion rates because they are not targeted prospects.   more »

Achieving high rankings in the Yahoo! search engine requires a content-oriented approach. If you think in terms of adding content, you can relax and know you are in good hands with Yahoo!’s algorithm. More than almost any other search engine, Yahoo! is content oriented in the way it calculates its search rankings. If in doubt about your potential to rank well in Yahoo!, seriously consider adding more content.   more »

Yahoo was started in 1994 by two college students named David Filo and Jerry Yang. They started Yahoo as a way to keep track of their personal interests on the Internet. Nevër did they imagine that their online ventures would turn into one of the most recognized brands on the Internet. The Yahoo directory quickly gained popularity as the hot spot for finding useful Web sites. In the fall of 1994, Yahoo had its first million-hit day, translating to almost 100 thousand unique visitors. Today, Yahoo is one of the top sites on the internet, receiving over 345 million visitors every month. Through the years, Yahoo has gone through a number of facelifts. You can see a visual history using the WayBackMachine. Yahoo has nöw expanded into one of the largest portals online, offering everything from shopping, video, and podcasts to finance, news, real estate and personals.   more »

A French alternative to Google Earth - offering hi-res coverage of the entire country - went into meltdown last Friday shortly after its launch and is still unavailable due to a stampede of punters eager to avail themselves of the free service.   more »

Ever wonder what the biggest SEO myths are? I have taken the most prevalent myths that seem to be constantly resurfacing and examined them for you. This is a must read for anyone looking to hire an SEO firm or someone looking to do SEO for themselves. Myth # 1: All Meta Tags Are Of Equal Importance Some Meta tags are useful while others are not. I have stated this many times. Search engines are relying more and more about what is on the website than what the tags are telling them. The description tag is used by some (but not all) search engines. The same goes for the keyword tag. Keyword tags are used more by spammers and people using software to find you as a link partner than the search engines. In my opinion, the only tags you should concentrate your efforts on are the robot tag and the description tags.    more »

On today's highly competitive Google AdWords pay-per-click (PPC) search engine, it is now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential. You should be achieving maximum return on ínvestment (ROI) for the keywords or phrases that are most relevant to your business and are most likely to provide you with targeted traffïc to your website. With ever growing cost-per-click (CPC) prices throughout the various PPC search engines it is essential that you avoid certain mistakes that will undoubtedly result in poorly performing PPC campaigns. The Mistakes to Avoid   more »

Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index. Once a site has been removed, it will no longer show up in results on Google.co.uk or on any of Google's partner sites.   more »

Fiction: Advertising on Google affects my rankings in the search results. Fact: Advertising with Google neither helps nor hurts a site's rankings in Google.   more »

According to the 1998 Georgia Tech GVU User Survey, 85 percent of respondents found Web pages from search engines. Since then, other studies have reported 50 to 80 percent of Web site traffïc comes from search engines. Searching is second only to email as the most popular online activity. Unfortunately, there are many marketers who simply do not put enough effort into preparing their web site for the search engines. The following guidelines will help you to start seeing results in the search engines. Your first step is simply choosing the right keywords.   more »

So, you finally decided to take the blog leap. You've heard all about the marketing and search benefits so you stepped up to the plate and signed up for a TypePad, MovableType or WordPress blog software package and now you're a blogger. Okay, now what? Add the ten essential blogging tools listed below and you will also be well on your way to creating and promoting a blog that is a powerful marketing tool. I'll explain the use of the tool and offer some suggestions, including the tools I use on my own blogs including the DuctTapeMarketing blog.   more »

Welcome